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Music and Media

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By American composer JERRY GERBER

Why do human beings create art? What kind of art do we really want to make? These questions have been pondered for thousands of years, and, I fervently hope, will continue to be asked. It is my belief that the search for meaning and values must be a part of the creative life, and all the more so in times of great change and turmoil.

Jerry Gerber. Photo copyright (c) Nancy Rodgers
Jerry Gerber

In our times people have access to virtually every kind of music, for any kind of purpose, more so than in any society throughout history. And we don't have to play music, or be in the presence of musicians playing, to hear it. Music is available for 'consumption' in every televised show, in every film, on the radio, in the supermarket, the airplane, the elevator, the cafe, the doctor's office, and now, in computer games and multimedia products. It is almost impossible to walk in an urban center without hearing music; from the headphones of the person sitting next to you on a park bench to the boom box being carried by a guy half a block away.

This situation appears to be a fortunate one for composers. Audiences are available everywhere, any time of the day or night, anyone can listen to music and reap the benefits of composers who are working in our culture. In one sense, this perception is accurate. But in another sense I question whether the awareness of music is evolving at all, and whether our economic alliance with media has another side which is having an adverse effect on music composition.

What factors determine the kind of music that is being created and heard by a majority of Americans? How is musical content, structure and development influenced by contemporary media?

In composing music for visual media, which can provide musicians with a prestigious and lucrative career, music essentially becomes a deferential art form. But what purpose is music really serving? Whose vision and what values is the composer contributing to? Stravinsky made the comment that it was his duty to compose music. This sense of duty, which seems deeply connected to individual conscience, is vital to the composer, and is further complicated when one art has become economically subservient to another.

Music's relationship to film and television is ironic. Music has been a part of human culture for at least 30,000 years, while film has been in existence less than 100 years, and television only 50 years. It is odd that such new mediums should dominate an art which has so much more in terms of tradition, history and culture. I often hear musicians, and would-be musicians, express the desire to score a film. I wonder why this medium holds such attraction given the numerous artistic and personal compromises that are necessary to work in the world of entertainment. For most, it is probably the power of money, the lure of celebrity, or the intoxication with technology, for others perhaps it is a creative challenge, a call to action. But are these motivations in proportion to the spiritual and aesthetic needs of the creative personality? Music composition is a passionate expression of the inner life, but all too frequently it has become nothing more than a commercial endeavor, where people with little knowledge of music tell the composer what the music ought to sound like, how much time it should take, and how it should influence the audience's emotions.

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Copyright © Jerry Gerber, 1996 

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